Long Lasting Luxury

Story has it that Imperial Leather lasted the longest and therefore it was the best selling soap during World War II in England. Simple basic economic theory – You spend your money (or ration coupon in this case) on items that give you the most benefit. 

How does it apply to purchases today? Buy a slogan T-Shirt and throw it away after 2-3 washes. Buy the latest “it” bag and trade in while it is still hot. Spend money on what the media is selling. But make sure it is disposable because it is most probably an impulse purchase! 

Perhaps there is another way. Why not develop a style, get in touch with what is good, what is quality and what will last longer if not forever. ^^
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